Abstract
Purpose. The paper aims at discovering stylistic and grammatical peculiarities in tourism discourse based on VisitBritain.com text corpus; analyzing its application scope and mission; specifying “tourism discourse” as a notion.
 Methodology. Used in the paper are general scientific methods (synthesis, generalization), analysis of the text corpus, method of linguistic analysis.
 Results. The issue of tourism discourse as a separate unit, not a subtype of advertising discourse, remains highly disputable nowadays. The present paper analyses the theoretical basis of notions of “discourse” and “tourism discourse”; determines the levels and communication means in tourism; substantiates the hypothesis on multi-component and multi-modal structure of tourism discourse as a linguistic phenomenon. In the practical part of the research, the author draws special attention to the specifics of the English tourism discourse in terms of typology, lexicology and morphology. The paper concludes by saying that tourism discourse is different from advertising one as well as requires further investigation into the issue.
 Practical implications. The results presented in the article can be used both in theory and applications, i.e., further inquiry into the pragmatic constituent of tourism discourse and its interdisciplinarity; compilation of corpora of tourist texts in the English language; adaptation of the English tourism discourse for present-day realities and addressees’ demands.
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