Style and Subversion: Postwar Poses and the Neo–Edwardian Suit in Mid–Twentieth–Century Britain

Abstract

This essay examines the emergence of the Neo–Edwardian look in postwar London. It traces a network of styles which took their meanings from the immediate environment and from broader social, economic and cultural trends, and suggests that the arising connections between place, class and gender identities provided an important precedent for the reinvention of London as a centre of fashion innovation in the 1960s. Utilising contemporary sociological accounts and the content of trade periodicals, this reading challenges some of the more reactionary interpretations of Neo–Edwardianism which have dominated the established literature and refocuses the attention of the fashion historian on the sartorial activities of young men.