Study Regarding the Perception of the Concept of “Business Intelligence” Among Application Designers

Abstract

The increasing volume of data and the variety of their format have led to advanced applications for data analysis in order to transform it into relevant information that will be the foundation of managerial decisions, the most popular being BI applications. Currently, in the literature there is no consensus regarding the acceptance about the concept of BI, given that BI specialists are coming from different backgrounds (academic, technological, etc.) and have different professional training what influences the perspective concerning these applications. By analyzing literature, were revealed many articles and material that exposed the perception of theoreticians (those from academic field) about the BI concept but an extremely low number of articles from experts that normally work in companies with these applications. This study aims to determine the perception of specialists who produce Business Intelligence applications. As a methodological tool, it will have to in depth interview, the sample considered being composed of employees of a firm which produces BI solutions dedicated to companies working in the IT&C. Employee categories targeted in the interviews are: business analyst, product managers, developers and testers. The study results will make a contribution on describing the current knowledge regarding BI and to the practical knowledge of the topic.