Abstract
This paper mainly studied the key techniques of tropical agricultural products mobile e-commerce based on the field production record information acquisition, agricultural product supply and sales information published online, internet trading, logistics tracking, production traceability, LBS and so on in Hainan. Then discussing the method of establishing and perfecting Internet marketing credit system including production and trade tractability system, quality and safety credit standard during planting, market access rules, authentication mechanism of supplier, published rules of market information for Hainan agricultural products. Lastly, building a new e-commerce platform from the agricultural production plant to sales with mobile phones and other terminals, which could achieve recording farming informations, agricultural product quality traceability, LBS users search and produce marketing sale docking movable and rapid operation.
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