Abstract
Although B2B e-commerce platform has become an important driving force for economic development, its theoretical research is still at the producer-centric stage, which lags far behind the user-centric reality. A new generation of B2B e-commerce platform has four roles, including value driver, value diggers, value supplier and value providers and they create the value ecosystem synergistically. At the same time, it implements value creation mainly through the following three ways including “information symmetry + information mining”, “network effects + open platform for integration” and “cooperative competition + incremental income”, and achieves a virtuous circle of the value ecosystem. The development of a new generation of B2B e-commerce platform is to achieve win-win situation and build industry ecosystem.
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