Abstract

This paper takes farmers as the focus of the implementation of rural revitalization strategy, and uses IPA analysis to conduct a quantitative study on rural farmers' perceived importance and satisfaction with the implementation of local rural revitalization strategy in Yantai, Shandong Province, so as to provide a reference for decision making in a more scientific way to consolidate the achievements of poverty alleviation, prevent poverty-returning and truly realize rural revitalization in rural areas of Yantai in the future.

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