Abstract
<p>The management of colleges and universities has an important influence on the development of colleges and universities. However, at the present stage, the management of colleges and universities in China attaches more importance to the system than to the humanities. Therefore, it is very important to integrate social psychology into the management of colleges and universities and analyze the social psychology of individuals and groups, so as to master the subjective thinking and psychological activities in management and add humanistic factors in management to realize the effectiveness of college management. This paper will try to make use of the contents of social psychology to analyze the problems and misunderstandings in the management of colleges and universities, in order to explore the role of social psychology in the management of colleges and universities, and explore the possibility of the practical application of social psychology in the management of colleges and universities.</p>
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