Study on the relationship between Innovation atmosphere and innovation behavior

Abstract

In order to investigate the relationship between innovation atmosphere and innovation behavior, a questionnaire survey was conducted on employees of companies in six provinces in China, including Sichuan Province and Guangdong Province, and SPSS statistical analysis software was used to conduct descriptive statistical analysis, reliability analysis, validity analysis, analysis of variance, correlation analysis and regression analysis to conclude that the innovation behavior and innovation atmosphere and achievement motivation of employees in the surveyed companies are at a moderate to high level . there is a significant difference between company establishment time on innovation behavior, company nature on Innovation atmosphere and innovation behavior, and employees' tenure in the company on achievement motivation. Innovation behavior, Innovation atmosphere and achievement motivation are significantly and positively correlated, Innovation atmosphere and innovation behavior are significantly and positively correlated, and achievement motivation plays a partially mediating role in the middle of Innovation atmosphere and innovation behavior. Achievement motivation partially mediates between Innovation atmosphere and innovative idea generation, achievement motivation partially mediates between Innovation atmosphere and innovative idea promotion, and achievement motivation partially mediates between Innovation atmosphere and innovative idea practice. In response to the findings of the study, suggestions are made for the creation of a good Innovation atmosphere, such as the creation of innovation teams, the delegation of authority and the provision of financial and material support.