Abstract
Much misunderstanding and averseness in international trade activities has arisen from neglecting value differences. Value differences in international trade activities can often be recognized by observing differences in objectivity, time and competition and equity. And respects to value differences could only be retained theoretically by controlling the effects of stereotyped concepts and self-reference criteria. In practice, the efficient conciliation of value differences in international trade activities could be made by cultivating global awareness, obstacle-conquering ability and adaptable operation modes.
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