Abstract
The electric vehicle is a newly powered walker alternative tool with good environmental benefits and low operating cost. The subsidy on the product innovation, environmental protection and energy saving is not issued in time because of policy lag, and therefore management measures can't keep pace with the times. This leads to the currently inefficient marketing of household electric vehicle, and its difficult operation situation in our country. This article begins with the promotion and operation mode of household electric vehicles, and puts forward some proposals for the popularization of household electric vehicle which can provide some reference for management department, the electric vehicle manufacturers, and the electric vehicle sales and service agencies.
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