Study on the Main Factors of Marketable Costume

Abstract

Information technology which takes the Internet as representative swifts development, more and more people who are pursuing more interesting and better tasting lifestyle pay more attention to the personality, emotion and originality of the product. Now, consumer market enters a new period which is characterized by fast, changing and personality. Under this complex background, how Designer organize production, sale and other clothing enterprise resources well, provide very markeTable design, is very important to promise the achievement of clothing enterprise, take full advantage of all the enterprise resources and adapt market changing. All these are to promise that a costume brand can possess core competitiveness. From the Influence of product, price, environment and publicity on a good clothing market design point of departure, preparation before design, process of design, evaluation of design, result and verification of design, these elements of design activity were analyzed in this paper. The results show that it is important for designer to cultivate the sensibility to the clothing market; to master the relation among design ,market and popular ,to guarantee design promote the sell, to achieve the goal that design can meet demand that people want to look for better lifestyle.