Study on the Main Characteristics and Development Countermeasures of Creative Tourism

Abstract

In recent years, with the rapid development of cultural and creative industries, creative economic rises rapidly. The integration and development of tourism and cultural creative industry is an inevitable choice under the background of creative economy. Creative tourism is a new tourism form based on the integration of tourism and cultural creative industry. As a special tourism form, creative tourism gradually became the focus of UNESCO and the world tourism organization, thus many countries pay more attention to the development of it. Firstly, this paper expounds the concept of creative tourism. Secondly, it was pointed out that creative tourism has the characteristics of the following five aspects: distinctive culture, unique creativity, novel experience, powerful fusion and sustainable development. Finally, the development countermeasures of creative tourism were proposed from three aspects of the government, tourism enterprises and universities. Index Terms - Creative tourism; Tourism management, Main characteristics, Development countermeasures, Creative Tourism Talent.