Abstract
The successful application of the Liangzhu Ancient City Site as a World Heritage Site indicates that five thousand years of Chinese civilization has been widely recognized internationally. In the post-world heritage era, Liangzhu Ancient City Ruins Park should take the development of tourism as an important way to protect and inherit Liangzhu culture. On this basis, this article explores the path for the international tourism development of Liangzhu Ancient City Ruins Park, mainly discussing the path from the aspects of creating Liangzhu cultural IP, Internationalization of tourism marketing, Internationalization of tourism service, Internationalization of tourism products, Internationalization of heritage protection. The specific path of the international tourism development provides ideas for protecting the world cultural heritage of Liangzhu Ancient City Ruins Park and increasing world visibility and influences.
Highlights
In July 2019, Liangzhu Ancient City Ruins successfully applied for World Cultural Heritage, marking that the five thousand years of Chinese civilization has been widely recognized internationally
The development of tourism is a way to realize the social value of cultural relics and historic sites, and it is an integral part of cultural heritage protection (Zhang, 2017)[2]
Many successful cases of world cultural heritage protection and inheritance show that development of world cultural heritage tourism effectively protects the world heritage, and greatly enhances the national culture and urban visibility
Summary
In July 2019, Liangzhu Ancient City Ruins successfully applied for World Cultural Heritage, marking that the five thousand years of Chinese civilization has been widely recognized internationally. Liangzhu site is a sacred place to prove the history of Chinese five thousand years of civilization. World cultural heritage development tourism has been recognized as an effective way to activate and utilize world cultural heritage. As a world cultural heritage, Liangzhu Ancient City Ruins Park should vigorously promote the internationalization of tourism. This is the meaning of the protection and inheritance of Liangzhu culture, and an inevitable requirement for expanding the influence of Chinese civilization. This article mainly solve the following problems:one is how to implement effective paths for the international tourism development of Liangzhu Ancient City Ruins Park, the other is how to make Liangzhu Ancient City Ruins Park presenting to the world and attracting the world come into Liangzhu
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