Abstract

Rural tourism is not only an important means to achieve rural revitalization, but also an important way to achieve targeted poverty alleviation and improve the living standards of community residents. In order to achieve high-quality and sustainable development of rural tourism, the key is to improve the selfmanagement ability of community residents and stimulate the endogenous force of rural tourism. Knowledge transfer can effectively improve the knowledge level and ability of community residents, improve the tourism operation and management ability of community residents in essence, and revitalize talents for the development of rural tourism. From the perspective of knowledge transfer, this article mainly studies which abilities of community residents have been improved by knowledge transfer and what impact has it had on rural tourism, which also provides a new perspective for rural tourism research.

Highlights

  • Rural tourism plays an important role in promoting the transformation of rural economic structure, solving the employment of rural residents and promoting the prosperity of rural economy

  • Looking back at the history of rural tourism development in the world, rural tourism has been given the lofty mission of rescuing rural crises and revitalizing rural economy from the very beginning (Heather, 2006)[1].The achievements of China's rural tourism development confirm that rural tourism plays an significant role in promoting the diversification of rural economy, expanding rural employment, promoting the comprehensive development of local social economy and revitalizing rural areas

  • 2.1 Rural tourism and talent revitalization After the 1990s, with the development of rural economy and the improvement of residents' living standards, the dominant economic motivation suffered from the impact of diversified social motivation, and the motivation and goal of rural tourism development began to break through the "shackles" of the previous mere pursuit of economic interests as the dominant goal

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Summary

Introduction

Rural tourism plays an important role in promoting the transformation of rural economic structure, solving the employment of rural residents and promoting the prosperity of rural economy. It is an important force to improve the tourism management ability of rural residents and make residents be a new type of modern knowledge-based residents. It provides intellectual support for the revitalization of talents. This paper introduces the variable of knowledge into the scope of rural tourism research, and explores the specific path to improve the knowledge level and individual ability of community residents through knowledge transfer, so as to provide a new perspective for the research in the field of rural tourism, which has important practical significance for promoting the development of rural tourism and Rural Revitalization in the new era

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