Abstract
The Corona Virus Disease 2019 is the most widespread and deepest impact upon the tourism industry in China since the reform and opening up. Local governments and the tourism sector have taken measures to promote the recovery and development within the tourism industry. The tourism market and cultural tourism consumption in Sichuan province are one of the most affected and lost industries. Mao County, a must-visit destination in the western part of Sichuan Province along the Ninth Ring Road, resumed work and production after preventive and control measures were taken. On April 26, 2020, the county slowly began to welcome passenger traffic and bucolic tourism in Qiang villages gradually began to resume operations. In the context of epidemic prevention and control, this paper compares the current situation of tourism in Mao County with Sichuan analyzes the impact of the epidemic on Qiang tourism, and proposes corresponding countermeasures. This is important to seize fresh opportunities, taps brand new potentials, encourages new models, and accelerates the sustainable and rapid recovery of the consumer market in Mao County, and hopefully provides some reference for the future development of rural tourism in the Qiang villages.
Highlights
In the context of epidemic prevention and control, this paper compares the current situation of tourism in Mao County with Sichuan analyzes the impact of the epidemic on Qiang tourism, and proposes corresponding countermeasures
The emergence of rustic tourism has given rise to a new economical model of “agriculture + leisure + tourism”, which is conducive to the integration and transformation of the rustic economy by shaping high-quality folk landscapes while developing agriculture; rural tourism further expands the sales channels of agronomic products, improves topical economical returns, and promotes the expansion, clustering and standardization of the agronomic industry chain; rustic tourism expands the sales channels of agronomic products and improves local economic returns
Through field research and interviews in Qiang villages, we analyze the impact of new coronavirus pneumonia on the development of cultural travel in Qiang villages in Mao County and give the results of scientific coping strategies
Summary
To achieve recovery and revitalization of China’s rural tourism industry after the new coronavirus pneumonia, two aspects are needed: the government should increase support for post-harvest recovery and rehabilitation, establish post-disaster emergency management and safety warning mechanisms, and strengthen post-disaster tourism market order maintenance and service management. It should do a good job of epidemic prevention and control, improve the quality of tourism products and service management, increase publicity and promotion, and use technology to drive the upgrading of the tourism industry. Through field research and interviews in Qiang villages, we analyze the impact of new coronavirus pneumonia on the development of cultural travel in Qiang villages in Mao County and give the results of scientific coping strategies
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