Abstract
This study investigates the impact of business strategies on performance of business companies.Theoretical studies of this research are collected in the form oflibrarythrough articles, books, magazines and reputable websites.This study uses theresearcher-made questionnaire to assess managers' views inbusiness companies of Tehran.Thisquestionnaire is given to statistical sample after confirming its validity and reliability.The statistical population of this study consists of managers inbusiness companies of Tehran.Sample size is determined based on Kerjcie and Morgan'stable; and random cluster sampling is used to select samples.According to Kerjcie and Morgan's table, 250 individuals are selected asstatistical samples.These areselected by random cluster sampling.The results indicate that the business strategies affect themarket share of company, marketing performance, financial performance and company position among the customers.
Published Version
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