Study on the Educational Guidance of College Students' Subculture in the New Media Era

Abstract

As a new generation of cultural symbols, subculture has an important impact on college students' learning and life, and constantly impacts the dominant position of mainstream culture in college students' ideological value system. This paper mainly discusses the causes, characteristics and impacts of the sub culture represented by spoof culture, fan culture, bullet screen culture and anime culture in the college students in the new media era, and how to realize the symbiosis and integration of sub culture and mainstream culture, in order to form specific solutions to the impact of sub culture on the development of mainstream culture, and provide reference and ideas for in-depth ideological and political education of college students.