Study on the Development of the Huangmei Opera in Anhui Province Exerted by Short Video from the Cross-cultural Perspective

Abstract

From the cross-cultural perspective, the external exchange of the Huangmei Opera in Anhui province is not very good. In the new media era, short videos are booming, which have brought opportunities as well as challenges to the spread of Huangmei Opera. On the one hand, they are of great significance to promote the popularity and influence of the Huangmei Opera through relying on short video platforms. On the other hand, they have brought multiple problems to the communication of Huangmei Opera through short videos. Thus targeted measures should be taken to provide guidance and methods for the innovation of the communication of Huangmei Opera in Anhui province through short videos including Tik Tok, Bilibili and WeChat Channel as we have entered an era of new media. Therefore, this paper studies the development of Huangmei Opera on the short video platforms, focuses on analyzing the development problems encountered by Huangmei Opera in modern society, and explores the path of its inheritance and growth. It’s hoped to find a diversified mode, expand the audience, innovate the information and seek a new path suitable aiming at inheriting and carrying forward the traditional Chinese opera culture represented by Huangmei Opera.