Study on the Coupled and Coordinated Development of Rural Tourism and Rural Revitalization Strategy

Abstract

Abstract Rural tourism development is an important part of the rural revitalization strategy. This paper explores the coupling mechanism between rural revitalization and rural tourism and proposes a combined evaluation index system for rural tourism and rural revitalization. The entropy value method and comprehensive index evaluation method are used to construct a model for measuring the comprehensive development level of rural tourism, and the level of rural revitalization is measured by using the comprehensive scoring method and combining the subjective empowerment method and objective empowerment method. The data are standardized, and the weights of the indicators are assigned to construct the rural revitalization-rural tourism coupling model; the coupling coordination function model is established to explore the level of coordinated development between rural revitalization and rural tourism. The degree of coordination between rural tourism and rural revitalization is analyzed in Anhui Province, China. The coupling curve of rural revitalization and rural tourism in Anhui province rises steadily, soaring from 0.4566 in 2016 to 0.85 in 2023, while the coupling coordination degree grows from 0.2824 to 0.8366 from 2016 to 2023. The coupling coordination degree of rural revitalization and rural tourism in each city of the province is in the range of 0.3 to 0.9, with the mean value reaching 0.591.