Abstract

Under the dual background of urbanization and socialization, along with the rapid development of social media, the consumption orientation of China's consumer groups presents diversified characteristics, and new-style tea drinks are an important part of them. In this paper, we study the spatial production and business model of new-style tea drinks, and explore the construction of new-style tea drink consumption space under the symbolic perspective.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call