Study on the Application of Financial Technology in Rural Financial Reform in the Context of Rural Revitalization Strategy

Abstract

Financial technology application is the focus of China's rural financial reform and an important means to promote rural revitalization strategy. This paper compares the current situation and problems of fintech application in rural financial reform, and puts forward four optimized countermeasures and suggestions in four aspects: continuously promoting the construction of digital countryside, strengthening the cultivation of compound talents, enhancing the financial technology literacy of rural residents and improving the fintech regulatory system.