Abstract
Based on relative research literature reviews about the development and functions of foreign hotel CRS, combining with the basic situation of China hotel industry and according to the clients’ functional requirements to CRS, the functional factor model of CRS in the application of China hotel group is explored in the article. The research methods mainly include literature review, interviews, questionnaires and other empirical analysis methods. Through the empirical analysis, the hypothesis model is analyzed and modified, and the key functional factors of CRS are obtained. The CRS functional model of hotel group is established in the article, and this model has been proved to be effective in the CRS construction of Nanjing JInling Group.
Highlights
At the beginning of 1960s, to simplify the ticket reservation procedure, the airline company successfully developed the electronic reservation system which could directly manage the stock, associate with the agent, and implement scheduled flight inquiry and reservation operation by the agent’s reservation system terminal (Gill, 1998)
Up to the late of 1980s, the occurrence of the seamless connection technology promoted the mutual development of the hotel reservation system and the air reservation system, and realized the real-time confirmation for the reservation demands between the air reservation system and the hotel central reservation system (CRS) and between the hotel group and the member hotels, and it could offer up-to-date room price and room supply status real time, and realize the mutual reservation operation among systems (Vallen, 2002)
Some famous national hotel groups all have successfully applied CRS, such as the HOLIDEX reservation system of the Bass Hotels, the GLOBAL II reservation system of the Inter Continental Hotels Group, the ACCOR reservation system of the ACCOR Group, the HILTRON CRS and the HILSTAR reservation system in April of 1999 of the Hilton (Dimitrios Buhalis, 2003). This kind of CRS generally can connect with the global distribution system (GDS) to fully utilize the strong function of GDS and the high popularization rate of the travel agent terminal
Summary
At the beginning of 1960s, to simplify the ticket reservation procedure, the airline company successfully developed the electronic reservation system which could directly manage the stock, associate with the agent, and implement scheduled flight inquiry and reservation operation by the agent’s reservation system terminal (Gill, 1998). Some famous national hotel groups all have successfully applied CRS, such as the HOLIDEX reservation system of the Bass Hotels, the GLOBAL II reservation system of the Inter Continental Hotels Group, the ACCOR reservation system of the ACCOR Group, the HILTRON CRS and the HILSTAR reservation system in April of 1999 of the Hilton (Dimitrios Buhalis, 2003). This kind of CRS generally can connect with the global distribution system (GDS) to fully utilize the strong function of GDS and the high popularization rate of the travel agent terminal. The scale extension of Chinese hotel group needs the enhancement of technology, and the establishment of CRS has been the current urgent task, which will impact the development of the whole Chinese tourism industry
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