Abstract
Under the background of a severe job market and fierce talent competition, the career planning education of college students is of great importance. In this study, a combination of quantitative and qualitative research methods was used; 500 students in Shenzhen Polytechnic of Information Technology were surveyed by questionnaire, and 40 counselors were interviewed in depth to comprehensively analyze the role and practical effect of counselors in career planning education. The research showed that the role positioning of counselors includes the guide of students’ career development, emotional support, and job-hunting strategy, and the specific path selection involves the strengthening of professional knowledge, the construction of interpersonal relationship networks, and personalized counseling. Based on the survey and interview data, this paper constructed a model for enhancing the role of counselors in career planning education and put forward a set of targeted work paths.
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