Abstract
With the popularity of the Internet and smart phones, it is becoming more and more common to use WeChat to maintain human relationship, share information in life, and sell various kinds of agricultural products at the moment. This paper analyzes the characteristics and current situations of operation mode in agricultural supply chain, and points out the disadvantages of modern agricultural product supply chain model, then puts forward a new operation mode of agricultural supply chain which is based on the Internet, and WeChat is regarded as the medium trading platform for the purpose of shortening the length of the supply chain and ensuring the operation efficient of agricultural supply chain.
Highlights
It is well known that China is the agricultural production power and the export power house, several factors of weak agricultural infrastructure, long and complex agricultural products circulation and recovery facilities channel, information asymmetry between supply chain upstream and downstream and the lack of cold chain logistics result in the huge loss of agricultural products
It is estimated that, supported by Internet technology and cold chain logistics technology, the loss rate of agricultural products in production and circulation in developed countries is below 5%, while this index of China is as high as 25% 30%
The backward logistics infrastructure and the unitary payment means intensify the contradiction between the small production-scale and the large external market, which lead to the whole supply chain information flow, capital flow, business flow and logistics cannot be good docking in space and time, that hindered the development of agricultural product supply chain
Summary
It is well known that China is the agricultural production power and the export power house, several factors of weak agricultural infrastructure, long and complex agricultural products circulation and recovery facilities channel, information asymmetry between supply chain upstream and downstream and the lack of cold chain logistics result in the huge loss of agricultural products. It is estimated that, supported by Internet technology and cold chain logistics technology, the loss rate of agricultural products in production and circulation in developed countries is below 5%, while this index of China is as high as 25% 30%. The electronic commerce of agricultural products emerges as the time requires. In this era of people who possess a great deal of fragmentation time, mobile terminals device are widely used. As the most active social platform in mobile terminals device, the sale of agricultural products on WeChat platform has unique advantage. Apart from the advantages of ordinary e-commerce websites, WeChat has such characteristics of low cost in promotion and rapid accumulation of chowhound and traffic
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