Research on the Management Model and Performance Evaluation of Guangxi ASEAN Cross border Agricultural Product Supply Chain

Abstract

With the proposal of the "Belt and Road Initiative", China's cross-border trade has been further developed. In order to comply with the development trend of "double cycle", the trade of agricultural products can make full use of "two resources and two markets" both at home and abroad. However, the supply chain of cross-border trade of agricultural products involves many links and has a wide range of chain coverage, showing relatively complex characteristics. In order to realize the sustainable development of cross-border agricultural products trade, an empirical study on the management model and performance evaluation of Guangxi-ASEAN cross-border agricultural products supply chain was carried out. On the basis of defining the concept of Guangxi-ASEAN cross-border agricultural product supply chain, this study first analyzed the management mode of Guangxi-ASEAN cross-border agricultural product supply chain, designed the performance evaluation model of Guangxi-ASEAN cross-border agricultural product supply chain according to the importance of cross-border logistics and demand of agricultural products, and then set evaluation indicators on the basis of target level and criterion level through the selection rules of evaluation indicators. Principal component analysis was used to evaluate the scores of each index, so as to obtain the evaluation level of Guangxi-ASEAN cross-border agricultural supply chain performance, and complete the empirical analysis of performance evaluation. The empirical analysis results are as follows: The logistics system of Guangxi-ASEAN cross-border trade is gradually improved, the delivery timeliness and accuracy of cross-border trade are constantly increasing, the quality of cross-border agricultural products is gradually enhanced, and the information exchange of cross-border trade is becoming more transparent. This improves the satisfaction of consumers, increases the profits of enterprises, reduces the customs clearance time and finished products of agricultural trade, and strengthens the close trade cooperation between Guangxi and ASEAN countries.