Study on Measure to Increase Mobile Advertisement Effect of Smartphone APP by Reward

Abstract

In this study, to suggest the measures to increase the reward App advertisement effect, the factors having imfluence on the reward App advertisement effect were drawn by analyzing the preceding researches on the mobile advertisement effect and the reward advertisement effect, based on which the measure to increase the reward App advertisement effect was suggested. In the results of this study, to increase the reward advertisement effect, first, the mission type App advertisement was represented as the effective advertisement type. As the mission type reward advertisement represented to have higher advertisement immersion and the interest than other types of advertisement, the reward App advertisement is needed to utilize it. Second, for the reward App advertisement attitude, the useful information, interest and fun should be provided and the strategy to minimize the inconvenience is important. In addition, the measures to win the trust on the product advertised and the reward are needed. Third, it was confirmed through the preceding researches that the appropriate reward is the key factor for the advertisement effect. In the reward App advertisement, as the benefit given to the user who consumed the advertisement, the reward corresponded to the effort of the user should be granted. In general, it is the trend that the future reward App will be used for more diverse products and services and in the social issues, social services, etc. by the poblic distribution of smartphone. In this aspect, the expansion of App advertisement market and the mobile App marketing are gradually receiving spotlight as an important area. Therefore, it implies that to induce continuous use not the one-shot contact,,the strategic review on the reward system, the appropriateness of the reward, the usefulness of the information provided are needed.