Study on Marketing Strategy of Florasis Beauty Makeup in the Chinese Market

Abstract

In the context of the influence of the national trend, as a representative brand of domestic beauty the Florasis products rose and developed rapidly. This study of its marketing strategy contributes to the brand development of this product and enhances its sales profitability, popularity, and competitiveness. The public is very active in purchasing domestic beauty products through online platforms. The brand of Florasis beauty makeup has left a deep impression on people by having oriental aesthetics and elegant and dignified appearance and packaging. Here are four drawbacks in the marketing strategy of Florasiss products: (i) Expensive product prices. (ii) The beauty products are too nationalized, and the products are not practical. (iii) The singularity of the product marketing channel. (iv) Limitations in the types of beauty products. The corresponding suggestions are: (a) can increase the products sales volume by relatively lowering the price to get more revenue. (ii) Focusing on the beauty effect of the product itself and removing the cumbersome appearance and packaging. (iii) Develop multiple offline stores to increase the emotional interaction between customers and the product. (iv) Expand to a wider beauty industry line to reduce the limitations of Florasiss products. Understanding how Florasis and domestic beauty brands have utilized the influence of the national trend to develop and market their brands is something that people should learn and think about.