Study on marketing channel and value chain analysis of some commercially important marine fish species available in Coxs bazar area, Bangladesh

Md Kamal,Md Khabirul Ahsan,Muhammad Mehedi Hasan,Nusrat Sultana Runa,Subrata Kumar Ghosh

doi:10.3329/ralf.v3i1.27878

Study on marketing channel and value chain analysis of some commercially important marine fish species available in Coxs bazar area, Bangladesh

Md Kamal, Md Khabirul Ahsan + Show 3 more

Open Access

https://doi.org/10.3329/ralf.v3i1.27878

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Abstract

A study was conducted to investigate marketing channel and value chain analysis of some commercially important marine fish species available in Coxs Bazar area, Bangladesh. Three commercially important marine fish species were investigated in respect to their marketing channel and value analysis: 1) Pomfret, Stromateus chinensis, 2) Jewfish, Otolithoides argenteus and 3) Hilsha, Tenualosa ilisha. Three marketing channels mainly encompasses from fishermen to consumers, namely the primary, secondary and retail markets involving sales agents, suppliers, wholesalers, commission agents, processors and retailers. A total of 120 fishermen and intermediaries involved in the channels were interviewed. A large number of intermediaries were found to be involved in the marketing channel and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin and profit also analyzed. Marketing margin for Pomfret fish, Jewfish and Hilsha were 21%, 27% and 27% of consumer purchase price, respectively. Poor road and transport facilities and large number of intermediaries in the chain were some of the major problems of marine fish marketing chain. It was therefore necessary to provide organizational support, government support, extension service and training facilities to the market operators for sustainable fish marketing systems.Res. Agric., Livest. Fish.3(1): 195-201, April 2016

Highlights

Fish marketing system is the system through which fishes reach to consumers from fishermen or fish farmers
The collectors brought the fish from primary market to the nearest upazila market or at a place well linked by rivers and road transport
Different types of intermediaries such as wholesaler, commission agent, beparies, aratdars, paikers and retailers were found involved in marine fish marketing chain

Summary

Introduction

Fish marketing system is the system through which fishes reach to consumers from fishermen or fish farmers. Fish consumers have to depend on an effective fish marketing system through which fishes will be available within a short period in fresh state. Due to involvement of middlemen in the marketing channel, the price of fishes at the catching area is low but at the consumers area is high; sometimes it goes double at consumer level from the fishermen (World Bank, 1991). As more intermediaries are involved in the marketing chain so it was needed to know their roles in the marketing channel. The marketing chain and the price of fish changes in course of time and for this reason it is very important to know the present status of marketing chain of the marine fishes

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Conclusion