Abstract
On the basis of the demand hierarchy theory and through the questionnaire survey, the rational consumption demand characteristics of automobile customers were obtained in the paper. According to the research objectives, and taking Huai’an automobile consumption market for example, the results of statistical analysis with the investigation content of age, income and career were given out. After establishing the value statistics model based on customer demand, and taking automobile insurance for instance, using the multivariate linear regression method and going through F checkout, the linear quantitative relationship between automobile insurance and automobile age, family income, the cost of buying an automobile was obtained, and the results were analyzed. A large number of sample statistics indicated that the service value link mainly was the link of automobile insurance, beauty decoration and maintenance.
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