Study on Coordinated Development Path of Agricultural Industrial Clusters and Rural E-commerce

Abstract

Industrial cluster effect is one of the main driving forces of agricultural development in China. Good agricultural industrial foundation provides necessary advantages and potential for the development of rural e-commerce, and the vigorous development of e-commerce in rural areas in China can better drive the enhancement of agglomeration and innovation ability of agricultural industrial clusters in China. The two interact with each other. In the context of "Internet plus", this paper takes the township construction with Chinese characteristics as the foothold and establishes a theoretical framework for the development and cooperation of agricultural industrial clusters from the aspects of product integration from the perspective of e-commerce. This is conducive to improving the mechanism of market and government, so as to create a benign environment for industrial development.