Abstract
Milk is considered almost a complete food that provides macro and micronutrients in balanced proportions. To capture the market of milk and milk products, their imitation product manufacturers use the word ‘milk’. A detailed survey on the consumer awareness of dairy analogues of 852 respondents from8 districts of Gujarat was done. This study analyzed the consumer awareness towards dairy analogues, to determine whether price, taste, texture and push selling have a direct effect on marketdemand of dairy products and whether consumers pay attentionto the labels of the products. It was concluded that the consumers are less aware of the dairy analogues (milk, ice cream, butter and cheese). They pay attention to the price primarily followed by taste, appearance and brand. The consumers do not pay much attention to the parameters such as nutritional benefits, labels, ingredients, and best before or use by date.
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