Abstract
E-sports are not simply video games, but rather a sport with electronic equipment that is intentionally structured and planned. E-sports distinguish themselves from video games and become a sport that must not only utilize the numerous platforms and resources provided by the sports industry, but also undergo standardization, scientific research, and professional self-reform. The rapid growth of e-sports has boosted the added value of the sports economy and fueled the expansion of neighboring sectors. It has garnered attention due to its enormous market potential. It is impossible to overestimate the economic significance of allied industries, which have become crucial to the sports business. The purpose of this study is to diagnose and analyze the business model of the e-sports industry and to draw conclusions about its ramifications. E-sports can be integrated with the cultural sector to encourage the development of the e-sports industry through a SWOT analysis of the potential and challenges of the e-sports business.
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