Abstract
The theory of Economics of Language holds that the relationship of language learning and language application is just like investment and benefit. Business English teaching is an investment that can bring economic benefits, so we should try to get a higher return with a lower cost. With an analysis of economic value of business English practical teaching, this paper puts forward some principles and strategies for business English practical teaching. Optimizing the allocation of education resources and establishing a practical teaching system highlighting both language skills and business practice can maximize the economic benefit of Business English education.
Highlights
With the globalization of the world economy, international business activities have become increasingly frequent
Optimizing the allocation of education resources and establishing a practical teaching system highlighting both language skills and business practice can maximize the economic benefit of Business English education
Optimizing the allocation of education resources and establishing a practical teaching system highlighting language skills and business expertise can maximize the economic value of Business English teaching
Summary
With the globalization of the world economy, international business activities have become increasingly frequent. The curriculums do not meet the career need; teachers pay so much attention to language training instead of practice that the students are much more competent in language skills than in business skills. It is of vital practical significance for Chinese universities to cultivate effectively more high-quality application-oriented talents who are capable of serving the society and the economy professionally. Optimizing the allocation of education resources and establishing a practical teaching system highlighting language skills and business expertise can maximize the economic value of Business English teaching. Chapter four puts forward three principles of business English practical teaching based on Economics of Language. Chapter six makes a conclusion that the economic value of business English and the economic benefit of business English education will be maximized when a business English practical teaching system is established through integrated practical teaching, business internship, comprehensive foreign trade practice and enterprise practice
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