Study on Brand Building of Grape Industry in Ningxia

Abstract

Ningxia Helan mountain grape industry to its long industry development history, vast land resources, adequate human capital security, and grape industry gathering area for core platform for the development of the industry and create a world quality grape industry corridor as a starting point, through the industrial agglomeration, integration of resources "as the core strategy, vigorously develop the grape industry and its related culture and tourism economy, experience economy and exhibition economy, integrated industrial development”. By creating a cultural, ecological leading, industry to promote, realize the great leap forward development of the grape industry in Ningxia, to make the grape industry in Ningxia wall, the eastern foot of Helan Mountain built the world famous wine producing areas. In recent years, a rapid increase in Ningxia grape base and the winery has become hot spots in the concern of the international wine world, Ningxia grape existing base of 61 million mu, of which 53 million mu of grape base, grape varieties up to more than 30; winery reached 184 (built in 99); comprehensive annual output value reached 166 million yuan. Initially formed as the core of the town of fort of Yinchuan region, in Gainesville, with the core of Qingtongxia area, to the pond in the circle as the core of Hongsipu region, Yuquanying, Huangyangchuan beach as the core of the Yongning region, to Jinshan is the core of the Helan area at the eastern foot of Helan mountain wine grape industry. The most urgent is the rise of national brands and strenuous, Ningxia region to become areas of China in the true sense of Chateau wine producing areas, standards and international standards, with the idea of the whole industry chain building in the region, shoulder the unshirkable responsibility.