Abstract
The escape room, as an emerging popular live-action entertainment project in recent years, has become more and more popular among the young generation. Online review platforms have become one of the important channels to disseminate quality information to consumers in this emerging industry. However, critics doubt the credibility of the online platform as a reliable information channel and its influence on consumer choices of escape rooms. Do online review platforms convey valid quality information to the public? Are the prices of coupons an illusion? We seek to answer these questions by investigating the MeiTuan platform, one of the leading online review platforms in China. We apply the method of NLP technics to extract high-frequency words from customer reviews and use linear regression to measure the effect of prices on discount rates. We observe that there was no significant correlation between the store's ratings and the type and the number of coupons the store offered. However, customers with different ratings have different claims in their reviews. Moreover, a price increase has a negligible impact on the discount rate, implying that the platform almost uses a unified discount pricing strategy.
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