Abstract

From 146 universities in Guangdong province, the author collects university public opinion gathering, university public opinion events and university public opinion department construction by online research and literature research. The author concludes and sums up the characteristics of university online public opinion gathering, classification and characteristics of university online public opinion event and the problems in university public opinion department construction from various angle. According to these information and examples, the author puts forward university online public opinion coping mechanism frame from team building and public opinion department construction. The author also designs coping rules through online public opinion life cycle and combining characteristics of universities.

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