STUDY OF THE PRAGMATICS OF CHINESE INTERNET LANGUAGE AND SLANG IN SOCIAL NETWORKS

Abstract

The Internet provides a space for network users to communicate freely. The desire of network users to express their thoughts, imagination and self-knowledge is reflected in the slang on the Internet and social networks. The language of the Internet appeared as a product of the network, formed its own characteristics in the process of use and acquired its own pragmatic function. These qualities have made it an important tool of modern communication and a cultural carrier.The pragmatic approach to the recipient of information is an important function of any language communication. Although the root of Chinese Internet slang comes from Chinese, it gives a completely different meaning and character as a network language than literal, which requires a pragmatic study to understand. From the point of view of the speaker and the listener, people's speech actions are considered as social behavior governed by various social conditions. It is aimed at explaining that the use of special words in a particular environment can determine the meaning of the text, affect all aspects, and thus determine the pragmatic rules. Before using a slang word, any network user should pay attention to its meaning, as it can also have a negative connotation.