Abstract
Objective: The tremendous growth in the preparation of higher education institutions for management – marketing, has resulted in the need for and necessity to discuss the quality of that education. From here, the aim of this research was to determine the factors that affect the quality of management education in the Kingdom of Saudi Arabia and to clarify its nature and importance, and the mutual effects on the quality of learning outcomes for marketing education at the individual student and program level, and at the level of the educational institution and its competitiveness.
 Design / Methodology: The determination of the factors affecting the quality of management education through a review of the literature and then testing its validity and its effects on the quality of marketing education outcomes at the individual, program, and institution level through practical study using survey lists for the teaching courses of government and private universities in the Kingdom of Saudi Arabia.
 Findings: The studies showed that almost all of the factors studied are highly reliable among themselves, and that they must be seen as coherent, when analyzing their impact on the learning outcomes of marketing education.
 Applications: The study provided guidance for, administrators, curriculum and course designers, and marketing teachers, to design high-quality marketing-management education programs, and in developing a self-diagnostic tool in which universities can determine their susceptibility to success and competition.
 Rooting / value: the current literature has shed light on the factors affecting the quality of management education. However, it was taken separately. Therefore, the research contributes to the existing literature by identifying the interrelationships between these factors, which have a role in improving the quality of marketing education.
Highlights
The research contributes to the existing literature by identifying the interrelationships between these factors, which have a role in improving the quality of marketing education
Despite what happened in the Kingdom of Saudi Arabia i.e. The huge increase in the numbers of institutions of higher education for management and marketing, which amounted to 41 institutions (22 public universities and 19 private institutions) (Statistics of the Ministry of Higher Education for the academic year, 2015-2016)
The results showed that higher levels of adherence to quality standards in management education related to inputs from financial and material resources, faculty qualifications, leadership, methods for preparing and submitting scientific material, and extracurricular activities have a positive relationship to learning outcomes in marketing education in Saudi universities
Summary
Despite what happened in the Kingdom of Saudi Arabia i.e. The huge increase in the numbers of institutions of higher education for management and marketing, which amounted to 41 institutions (22 public universities and 19 private institutions) (Statistics of the Ministry of Higher Education for the academic year, 2015-2016). Based on the achievements of international recognition of providing well-qualified graduates, who are able to compete, while improving the competitive position of those colleges in comparison to others. It has become a basic criterion for students to choose between those institutions where learning outcomes for students and the availability of employment opportunities are determined based on this. It has become a basic criterion for students to choose between those institutions where learning outcomes for students and the availability of employment opportunities are determined based on this. (Sahney et al, 2004)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
