Abstract
ABSTRACT In order to increase the productivity and effectiveness of the company, it is necessary to hold a business feasibility study that is useful for researching and examining various aspects that support the development of the company. For this reason, this study aims to look at business feasibility studies in the business sector engaged in the production and sale of salted eggs. This research uses descriptive research. This study will examine how the feasibility of H-Organic Salted Eggs, namely research conducted to determine the value of independent variables, either one or more variables without making comparisons or connecting with other variables. The results showed: 1) Viewed from the marketing aspect. the forecast of market demand for insured eggs has been analyzed. it turns out that market demand is very volatile. as well as the market potential which turns out to indicate a demand that has not been fulfilled by the company. Thus the company has the opportunity to be able to increase its production capacity and increase sales distribution stores, 2) Strategic location that allows the company to be able to increase efficiency. through managing raw materials. and managing the availability of labor which is a benefit for the H-Organic Salted Eggs company, 3) With the existence of a new store branch as a form of expansion of the marketing process. as well as influential in increasing the level of sales feasible to be realized, 4) With developments facing the company. then the organizational structure and management system that should be applied must be improved so that it is in accordance with the demands of the company's development, and 5) In conducting the production process. the company does not produce or produce waste that can endanger the surrounding community so that it is safe for the environment. This adds to the positive value and image of the company in the eyes of the community. Keywords: Appropriateness, BusinessABSTRACT In order to increase the productivity and effectiveness of the company, it is necessary to hold a business feasibility study that is useful for researching and examining various aspects that support the development of the company. For this reason, this study aims to look at business feasibility studies in the business sector engaged in the production and sale of salted eggs. This research uses descriptive research. This study will examine how the feasibility of H-Organic Salted Eggs, namely research conducted to determine the value of independent variables, either one or more variables without making comparisons or connecting with other variables. The results showed: 1) Viewed from the marketing aspect. the forecast of market demand for insured eggs has been analyzed. it turns out that market demand is very volatile. as well as the market potential which turns out to indicate a demand that has not been fulfilled by the company. Thus the company has the opportunity to be able to increase its production capacity and increase sales distribution stores, 2) Strategic location that allows the company to be able to increase efficiency. through managing raw materials. and managing the availability of labor which is a benefit for the H-Organic Salted Eggs company, 3) With the existence of a new store branch as a form of expansion of the marketing process. as well as influential in increasing the level of sales feasible to be realized, 4) With developments facing the company. then the organizational structure and management system that should be applied must be improved so that it is in accordance with the demands of the company's development, and 5) In conducting the production process. the company does not produce or produce waste that can endanger the surrounding community so that it is safe for the environment. This adds to the positive value and image of the company in the eyes of the community. Keywords: Appropriateness, Business
Highlights
Benefit for the H-Organic Salted Eggs company, 3) With the existence of a new store branch as a form of expansion of the marketing process. as well as influential in increasing the level of sales feasible to be realized, 4) With developments facing the company. the organizational structure and management system that should be applied must be improved so that it is in accordance with the demands of the company's development, and 5) In conducting the production process. the company does not produce or produce waste that can endanger the surrounding community so that it is safe for the environment
This adds to the positive value and image of the company in the eyes of the community
Lulus S1 Fakultas Ekonomi Jurusan Manajemen UNSOED Purwokerto, Magister Manajemen Konsentrasi MSDM STIE Kampus Ungu Jakarta dan saat ini sedang menempuh studi doktoral di Universitas Islam Nusantara (UNINUS) Bandung dengan Google Scholar ID Jo6GAGUAAAAJ&hl=en serta ID Scopus 57217086407
Summary
Pasar sebagai kelompok pembeli atau pihak yang menjadi sasaran dalam penjualan, dapat pula mempengaruhi kegiatan penjualannya. Adapun faktor-faktor kondisi pasar yang perlu diperhatikan adalah: a) Jenis pasarnya, apakah pasar konsumen, pasar industri, pasar penjual, ppasar pemerintahan ataukah pasar internasional b) Kelompok pembeli atau segmen pasarnya c) Daya belinya d) Frekuensi pembeliannya e) Keinginan kebutuhan. Apabila barang yang dijual belum diketahui oleh pembeli maka penjual harus memperkenalkan dulu atau membawa barangnya ke tempat pembeli. Untuk melaksanakan maksud tersebut diperlukan adanya sarana serta usaha, seperti: alat transport, tempat peragaan baik di dalam perusahaan maupuun diluar perusahaan, usaha promosi, dan sebagainya. Semua ini hanya dapat dilakukan apabila penjual memilik sejumlah modal untuk itu
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