Students' perception of the application of nudges

Abstract

In this research it was examined how students of two private institutions perceive the nudges. Although the nudge theory has gained considerable popularity in international research, as it is reflected on recent articles in international magazines, it does not count on the recognition or implementation in a local context. In that way, with the developed research, knowledge is generated with regard to the population object of study and it is an important test about the possible implementations of deliberative and non-deliberative nudges in public policies. The methodology used is a quantitative approach, descriptive method, snowball probabilistic sample technique and the test was carried out through chi square to determine gender perception. The results gotten showed that students are receptive to the use of nudge tool in their daily contexts. In conclusion, there is acceptance of the use of deliberative nudges and there is a little distrust of non-deliberative nudges, likewise, it is exposed that nowadays the nudge tool is discussed in top level international universities; nevertheless, in the Latin American context, its formulation is minimal.