Abstract
Students' perceptions, expectations and satisfaction in higher education are vital to be measured in order to improve the quality of higher education institutions. The paper focuses on these three variables specifically as well as the characteristics of female lecturers in higher education. There are many studies that focused on the teaching quality among lecturers in higher education, but few have provided emphasis on female lecturers and their traits for improvement of higher education establishments. To better understand the characteristics of female lecturers, the study sampled 134 students in a Malaysian public university to gauge their level of perception, expectation and satisfaction. The study found that female lecturers have the best soft-skills which in turn, make the students feel comfortable and welcomed in higher education institutions. At the same time, the students expect female lecturers to be more knowledgeable despite the fact that most of them feel very satisfied with the knowledgeability portrayed by female lecturers.
Highlights
In higher education, students are considered the external customers that should be treated like clients in the corporate world
In Malaysia, for example, the Student Evaluation of Teaching (SET) has been used widely in many education levels to evaluate the perceptions related to teacher effectiveness [4]
We asked the respondents their expectation towards high-quality characteristics needed for female lecturers
Summary
Students are considered the external customers that should be treated like clients in the corporate world. Their perception and expectation on higher education institutions should not be taken lightly and should be taken into account to help the organizations to improve their efficiency in customer service. The students’ evaluation on the lecturers’ performance can be a good indicator of teaching performance where it will improve personnel developments and educational standards [2]. In the context of lecturers’ effectiveness, the evaluations from students influenced the teaching performance and efficiency [3]. The SET on female lecturers’ focuses on personality and appearance more often than male lecturers because they may have less respect professionally toward their female lecturers [6]
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