Abstract
The development of digital technology in the era of the industrial revolution 4.0 requires today’s younger generations to demonstrate media literacy. It is often the case that cyber-crime happens among teenagers because they are misinformed. This study measures students’ media literacy using individual competence framework which include technical skills, critical understanding, and communicative abilities. Respondents were 100 university undergraduate students in Indonesia selected randomly. The results showed that 60-80% respondents demonstrated medium level technical skills, 80-90% of them have low critical understanding, and 45% of them displayed medium communicative abilities. In addition, media literacy was found to significantly influence students’ social character as much as 49%. The finding of this study implies the need for literacy education is imminent because low media literacy may lead to low social character.
Published Version
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