Students as a resource for introducing intercultural education in business schools

Abstract

Despite a recognized need for a global mindset, opportunities for US business school students to gain hands‐on diversity training regarding intercultural issues remain rare. The reasons for this neglect include a lack of agreement on how to teach intercultural awareness and a paucity of faculty qualified to do so. In order to introduce intercultural education into a core business course, students were offered the opportunity to participate in an extra‐credit project that required the development of a proposal for an international joint venture and afforded them the chance to learn about each other while pursuing a superordinate goal of value to each. Thirty‐nine cross‐cultural teams were created, each of which had a partner from the US and a partner from a different country. Both quantitative and qualitative analyses revealed that the value of the project was closely related to the amount of learning that reportedly took place in both the business and cultural realms. Importantly, 73% of the students reported a strong interest in meeting people from different cultures as a result of participation in the project.