Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia

Prashalini Naidu

doi:10.15405/epsbs.2020.12.05.33

Abstract

The entirety and focus of this study is to centre on the usefulness of social media as a platform in helping improve student intake in private universities in Malaysia. It was discovered that social media helps to recruit students faster and with a smaller cost at that. The past few years have seen the Malaysian higher learning institution suffer financially and it is then essential to study how student intake may help in improving the current dilemma of universities. This paper attempts to find the usefulness of social media as a platform to increase student intake in universities from a student stance by choosing the technique of focus groups. The results indicate that the student’s feel that social media is crucial for student recruitment purposes and also a means to access information. Besides these, it also clearly helps in marketing activities, enhancing university reputation, creating exposure and reducing cost.

Highlights

In the current world of rapid daily competition, all types of business industries are grappling with the realization that survival is an everyday issue
It must be noted that, after the Private Higher Education Institutions (PHEI) being introduced and implemented in 1966, it has made it possible for well-known overseas varsities like Curtin, Monash and Swinburne University, Nottingham in UK to set up their branch campuses in Malaysia
The core finding of this paper shows the six usefulness of using social media for the purposes of improving student intake in private universities

Summary

Introduction

In the current world of rapid daily competition, all types of business industries are grappling with the realization that survival is an everyday issue. The education industry will always remain an integral part of society, with many new development in education, many institutions of higher learning are required to buck up to survive. It must be noted that, after the Private Higher Education Institutions (PHEI) being introduced and implemented in 1966, it has made it possible for well-known overseas varsities like Curtin, Monash and Swinburne University, Nottingham in UK to set up their branch campuses in Malaysia. According to Grapragasem et al (2014), private HEIs are given a stamp of approval to function by themselves with only slight meddling by the education ministry in Malaysia. Private varsities are recommended to align their goals on par with the government in efforts of giving quality education and bringing change to the education landscape in Malaysia (Grapragasem et al, 2014)

Methods

Results

Conclusion