Abstract

This article outlines how the potential for students to be co-participants, via a critical education, risks being further co-opted through the marketization of higher education by constructing students as consumers with power over academics to make judgments on pedagogic quality through student satisfaction ratings. We start by outlining the relevant components of marketization processes, and their associated practices of financialization and managerialism that have developed in response to the “legitimation crisis” in HE and argue that these have profoundly altered the university landscape with a significant impact on our working practices. Student engagement is increasingly being appropriated as a quantifiable measurement of “student satisfaction”, which then profoundly alters the teaching and learning experience with different understandings of what acquiring knowledge requires and what it feels like. We draw on our experience of working in the post 1992 sector to describe how we are increasingly working under conditions of “reified exchange” and how this affects our relationships with students, other academics and management, eroding our pedagogic rights and theirs in the process. Specifically, we conclude that marketization is likely to further reduce the institutional space and opportunities for both lecturers and students to exercise their “pedagogic rights” to personal enhancement, social inclusion and civic participation through education.

Highlights

  • This article outlines how the potential for students to be co-participants, via a critical education, risks being further co-opted through the marketization of higher education by constructing students as consumers

  • What we argue is that teaching to student satisfaction, narrowly defined according to a consumer rationale, is antithetical to engaging students through a critical pedagogy that should endeavour to shift the paradigms of their thinking towards liminal spaces (Meyer and Land, 2006)

  • We conclude that student engagement, which once codified the expectation of a shared dialogic relationship between lecturers and students in various forms of critical pedagogy within a democratic frame of reference (Taylor and Robinson, 2009), has been channelled towards an instrumental, marketized conceptualization redefining education as the route to better employment prospects (DPIS, 2011)

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Summary

Introduction

This article outlines how the potential for students to be co-participants, via a critical education, risks being further co-opted through the marketization of higher education by constructing students as consumers.

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