Student Satisfaction Approach for Enhancing University Competitiveness

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Universities contribute to the creation of a knowledgeable and skilled national workforce. The world over, universities are hailed as one of the old forms of organizations that have been instrumental in contributing to the development of many nations by producing skilled and intellectual human resources needed to produce goods and services. For this role fulfillment, the universities must ensure student satisfaction as students are the core of the very existence of universities and most important stakeholders in the higher education scenario. Moreover, student satisfaction is likely to enhance not only the better teaching-learning process, knowledge transfer, but also the competitiveness of the universities. This is all the more relevant and probably the best way to adopt for the university to play their role effectively and also is competitive in emerging economies. Hence, adopting a quantitative descriptive cross-sectional research methodology, this study aims to deliberate on how student satisfaction is the right approach and can drive university competitiveness.