Abstract
Student life is unique as they begin to have more freedom than children in seeking various kinds of needs for living. This study analyzes how students live and work in relation to the need for room furniture, and how small local furniture traders face problems in response to that need. From interviews, questionnaires involving 123 students and the use of descriptive statistics and the Chi-square test, it was found that male and female students prefer furniture that is affordable, simple, natural, multifunction and durable, besides light, practical and flexible. A new model was proposed to solve the traders' business problem.
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