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https://doi.org/10.1177/027347539101300308
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Cite Journal: Journal of Marketing Education |  Publication Date: Dec 1, 1991 |
 Citations: 4 |
Affiliation: University of Tennessee at Chattanooga
This article outlines a career planning exercise that uses the strategic marketing framework. The exercise provides a means of increasing the relevance of the concepts taught in marketing strategy courses by placing these concepts into a practical context—the student's career development.
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