Strengthening Competitive Advantage for Prospective Young Muslim Entrepreneurship with the SAMARA Finance Concept

Abstract

Through market entry, young entrepreneurs increase employment opportunities by creating new jobs. Increased productivity of new firms has the most impact on employment in the medium term, as displacement of existing businesses is a major factor. To increase competition in the market and have a competitive advantage, this study aims to look at the strengths, weaknesses, opportunities, and threats of a SAMARA Finance Concept in encouraging competitive advantage for young Muslim entrepreneurs. This research is descriptive qualitative research with literature study techniques that use secondary data obtained through scientific articles and other relevant documents. The data obtained is then analyzed by producing descriptive explanations in the form of words, pictures, and symbols related to the object of research. To strengthen and deepen the discussion, this research also uses the SWOT Analysis Technique approach. SWOT analysis is a way to systematically identify various factors to formulate a strategy. Based on the results of the swot analysis conducted, it can be seen that the position of SAMARA Finance concept in encouraging the competitive advantage of young Muslim entrepreneurs is in the position of Opportunity and Strengths, namely Quadrant 1. This means that the SAMARA Finance concept is a concept that can be applied to young Muslim entrepreneurs, with an Aggressive strategy of utilizing strengths to benefit from opportunities to make the business superior and competitive.