Strategy Support of Residential Energy Saving Investments in Hungary with the Method of Technology Roadmapping

Abstract

This paper discusses residential energy saving market in Hungary, applying a relatively new method. The study is a comprehensive presentation of the results of an extensive research, exploration of relationship systems and system-based processing, in the framework of which the design, the implementation and the operation of the energy investments of buildings takes place. The market is examined with strategic approach and the reseach findings are systematized in intuitive ways with the method of technology roadmapping (TRM). These aspects of analysis give new and original contribution to the Hungarian building energetics sector and energy policy. The results are obtained from interviews and questionnaire survey with representatives of stakeholder groups and experts. The establishment of residential energy saving investments is highly influenced by environmental factors, technological development of building energy market and stakeholders interests and the interrelation of all these. The problems originate mostly in the long-standing lack of the comprehensive strategic plans and marketing tools of building energetics enterprises and concrete objectives and state's guidelines for the residential market of building energetics.The aim of the study is to serve as a practical instrument for the decision-makers, it can promote more efficient planning, support and implementation of residential energy saving investments.